George Tourism Shines at IGTM 2024 in Lisbon – George Municipality Highlights
George, Wilderness, and Uniondale Tourism were in the spotlight at the International Golf Travel Market (IGTM) in Lisbon from 14 to 17 October 2024, showcasing the best of George and the Garden Route’s golf and leisure experiences. The representatives from George shared the stage with other prominent exhibitors like Fancourt, promoting the region’s top-notch golf courses and a variety of leisure activities to an international audience.
Located in the heart of the Garden Route, George boasts some of South Africa’s most renowned golf courses, including Fancourt, Oubaai, George, and Kingswood. The presence at IGTM emphasized George’s status as the premier golfing destination in the country. This event provided a valuable opportunity to connect with international tour operators and travel professionals, building new relationships and strengthening existing partnerships.
Sharon House, Senior Tourism Officer of George Municipality, expressed excitement about the event’s success, stating, “The feedback on George and the Garden Route was overwhelmingly positive. Many industry professionals were unaware of the diverse offerings in the region, and those already familiar with it appreciated the updates on our fantastic golf courses. They also discovered the wide range of leisure experiences available, from cultural and culinary adventures to thrilling activities. We observed a trend where tour operators are moving away from focusing solely on golf and incorporating leisure activities, recognizing South Africa’s rich tapestry of experiences.”
George, Wilderness, and Uniondale Tourism engaged with travel experts from various parts of the world, particularly Europe, the US, and Asia. The response from international tour operators indicated a growing interest in combining golf with other leisure pursuits, creating enticing packages for luxury travelers. The event facilitated closer collaboration among George, Wilderness, and Uniondale Tourism and other key exhibitors, strengthening the Garden Route’s reputation as a top destination for exceptional golf and diverse leisure activities.
The Tourism in George Municipality is committed to showcasing the distinctive allure of the George region and the broader Garden Route as a premier destination for global travelers. With its award-winning golf courses, breathtaking natural landscapes, and varied leisure offerings, George promises an unforgettable experience for visitors. Through participation in significant events like IGTM, George, Wilderness, and Uniondale Tourism aim to expand their reach and appeal to tourists seeking a well-rounded blend of relaxation, adventure, and top-tier golfing experiences.