Road Safety Awareness Campaign by Northern Ireland Fire & Rescue Service

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Road Safety Week has kicked off in Northern Ireland with a strong message urging everyone to prioritize safety on the roads. The Department for Infrastructure, along with emergency services and volunteers, are emphasizing the importance of road safety awareness as the number of road traffic collisions continues to take a toll on families and communities.

John O’Dowd, the DfI Minister, highlighted the devastating impact of road accidents on individuals and families, stressing that every victim is more than just a statistic. He called on all road users to be mindful of their behavior and to drive with care to ensure everyone reaches their destination safely.

Assistant Chief Fire & Rescue Officer Marcus Wright from the Northern Ireland Fire & Rescue Service echoed the sentiment, emphasizing the role of road users in preventing accidents by driving responsibly. He urged drivers to adjust their driving to road conditions, avoid distractions, and not to speed, especially during challenging weather conditions.

Chief Superintendent Sam Donaldson emphasized the need for collective efforts to reduce road casualties, outlining the “Fatal Five” factors that contribute to road accidents. He urged drivers to refrain from driving under the influence, to slow down, avoid careless driving, always wear seat belts, and never use mobile phones while driving.

Michael Bloomfield, Chief Executive of the Northern Ireland Ambulance Service, shed light on the harrowing scenes that ambulance crews witness at road traffic collisions. He emphasized the importance of exercising caution on the roads, particularly during the holiday season, to prevent unnecessary tragedies.

The Road Safety Week campaign aims to raise awareness about the impact of road accidents and the importance of responsible driving. By taking the ‘Road Safety Pledge’ and committing to safe road behaviors, individuals can contribute to making roads safer for everyone. The ‘Share the Road to Zero’ initiative encourages all road users to prioritize safety and adopt positive behaviors while traveling.

As evidence shows that the majority of road traffic collisions are caused by human error, it is crucial for every road user to take personal responsibility for their safety and the safety of others. By pledging to be a responsible road user and following road safety guidelines, individuals can help reduce accidents and save lives on the roads.

To sign the ‘Road Safety Pledge’ and join the ‘Share the Road to Zero’ initiative, individuals can visit www.sharetheroadtozero.com. By working together and promoting safe road practices, we can strive towards a future with zero road accidents and casualties. Let’s prioritize road safety and make a difference on the roads of Northern Ireland.

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