Bacardi Limited, a global spirits leader, has recently made a generous donation of $100,000 to the American Red Cross to support disaster relief efforts in the aftermath of Hurricanes Milton and Helene. The company has also provided approximately 3,000 bottles of water and other essential goods to aid in relief efforts.
Florida, which was severely affected by both hurricanes, has been a Bacardi community since 1964. The company’s regional business in North America has been based in Coral Gables since 2009, and the Bacardi Bottling Corporation in Jacksonville has been operating for over 50 years. With approximately 580 employees in Florida and field teams in neighboring states impacted by Hurricane Helene, Bacardi is committed to supporting its communities and neighbors during this challenging time.
Tony Latham, Regional President of Bacardi North America, expressed gratitude that Bacardi’s people and business operations were spared from the hurricanes. He emphasized the importance of supporting those in need and expressed hope that the contributions made by Bacardi and other organizations will provide help, hope, and comfort to those most affected.
The funding provided by Bacardi will support the American Red Cross relief efforts on the ground in five states, including Florida, Georgia, the Carolinas, and Tennessee. The Red Cross is currently providing essential services such as food, shelter, and relief supplies to affected families, with the help of partners.
Corporate responsibility has always been a core value for Bacardi, dating back to its founder, Don Facundo Bacardí Massó, who organized disaster relief efforts in his hometown of Santiago de Cuba in 1862. The company has continued this tradition by assisting in disaster relief efforts following natural disasters such as Hurricane Dorion in 2019, Hurricanes Maria and Irma, and the earthquakes in Mexico in 2017. During the COVID-19 pandemic, Bacardi adapted its production sites to produce sanitizer and donated supplies to frontline workers and communities in need.
Bacardi Limited, the world’s largest privately held international spirits company, offers a diverse portfolio of over 200 brands, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, and more. With a history dating back over 162 years, Bacardi Limited is committed to corporate social responsibility and giving back to communities in times of need.
For more information about Bacardi Limited and its initiatives, visit their website or follow them on social media.