Community Coffee Celebrates 105th Anniversary with Nostalgic Campaign
Community Coffee, a beloved coffee brand with a rich history spanning five generations, has recently unveiled a new advertising campaign to commemorate its 105th anniversary. The campaign, created by the agency TMA, aims to take viewers on a nostalgic journey through the company’s long-standing legacy, culminating in the tagline, “Community in every cup, since 1919.”
The Perfect Timing
The decision to launch the campaign during the holiday season was strategic, as it coincides with the peak time for hot coffee consumption. With the chilly weather and festive spirit in the air, Community Coffee aims to capture the hearts of consumers looking for a warm and comforting beverage to enjoy during this special time of year.
Multi-Platform Approach
The new campaign will be featured across various platforms, including TV, streaming video, digital, social media, and audio. This multi-platform approach ensures that the nostalgic message of “Community in every cup” reaches a wide audience, allowing both loyal customers and new fans to connect with the brand’s heritage and values.
A Legacy of Community
Community Coffee’s 105-year journey is a testament to its commitment to quality, tradition, and community. From its humble beginnings in 1919 to becoming a household name, the brand has remained true to its roots, bringing people together over a shared love of great-tasting coffee. As the campaign unfolds, viewers will be taken on a visual and emotional journey that highlights the brand’s enduring legacy and the special place it holds in the hearts of coffee lovers everywhere.
In this fast-paced world, where trends come and go, Community Coffee’s timeless message of community, tradition, and quality resonates with consumers seeking connection and authenticity in their daily lives. As you sip your morning coffee or gather with loved ones during the holiday season, take a moment to appreciate the rich history and values that make Community Coffee more than just a beverage—it’s a symbol of togetherness and tradition that has stood the test of time. So, the next time you brew a cup of Community Coffee, remember that you’re not just drinking coffee—you’re savoring a piece of history and community spirit in every sip.