Mandy Lo, a Senior Copywriter at Hakuhodo Hong Kong, recently attended the LIA Creative LIAisons training program in Las Vegas. She was among 125 young creatives chosen from worldwide to participate in this program. Reflecting on her experience, Mandy emphasized the importance of being surrounded by talented individuals from various companies. She found the insights shared by keynote speakers to be inspiring and unique, especially resonating with Toan Nguyen’s session on ‘The Power of NERD, Gaming & Fandom Culture.’
During the program, Mandy and other participants had the opportunity to visit the Seven Magic Mountains, where they were encouraged to disconnect from their phones and connect with the real world. This experience reinforced the idea that understanding how people feel is essential for creating successful brands, as shared by Malcolm Poynton, Global Chief Creative Officer of Cheil Worldwide.
Contrary to Mandy’s initial perception, the jury room where works were judged turned out to be a place of thorough discussions aimed at promoting growth in the advertising industry and creating meaningful impacts on society and culture. Mandy was impressed by the professionalism and dedication of the industry professionals in making these judgments.
Despite her attempt to share her experiences, Mandy acknowledges that nothing can compare to experiencing Creative LIAisons firsthand. She believes that the program has transformed her life in unimaginable ways and encourages others to embrace similar transformative experiences. Mandy highlights the importance of preparing for the future, joining communities like Creative LIAisons, and inspiring one another to create a meaningful legacy in their industries.
In conclusion, Mandy emphasizes the unique and inspiring nature of Creative LIAisons, where individuals can not only grow professionally but also discover their authentic selves beyond their daily work routines. She encourages everyone to participate in such programs to continue inspiring and supporting each other in their creative endeavors.