Impossible Foods, a plant-based pioneer, has recently launched three new family-friendly products that aim to make it more convenient for families to incorporate plant-based options into their meals. The new products include Lion King Chicken Nuggets in partnership with Disney, Meal Makers featuring Impossible Beef in Taco and Italian Style options, and Impossible Corn Dogs with a soft cornmeal exterior.
According to Alexis Regan, the senior vice president of sales at Impossible Foods, the company is focused on developing more convenience-driven products to make plant-based eating more approachable for consumers. The shift in brand messaging from health and environmental benefits to taste and eating experience has led to an emphasis on retail strategy.
The new products are part of Impossible Foods’ efforts to show consumers that plant-based products can be tasty, convenient, and suitable for busy lifestyles. CEO Peter McGuinness highlighted the importance of availability and accessibility in promoting plant-based options to a wider audience.
In addition to the new product launches, Impossible Foods has also opened its first brick and mortar concept store in Chicago called Impossible Quality Meats. This store is designed to showcase the taste, texture, and overall eating experience of plant-based products without compromising on flavor or satisfaction.
The company’s retail expansion and focus on family-friendly products reflect a growing trend towards plant-based eating and the increasing demand for convenient, tasty options that cater to different dietary preferences. With these new additions to their retail docket, Impossible Foods continues to make strides in making plant-based eating more inclusive and appealing to a wider range of consumers.