Amer Sports recently faced a setback when the Oslo District Court issued a ruling on October 10, 2024, prohibiting the sale of the Cross-Country Shift and Shift Race binding systems by Amer Sports, Salomon, and Atomic in the Norwegian market. Despite being disappointed by the decision, Amer Sports is complying with the court’s instructions while also exploring options to appeal the ruling.
The impact of this ruling is primarily on athletes who rely on these binding systems for their sport and on consumers who value choice in the market. However, it’s important to clarify that this restriction only applies to the Norwegian market and does not affect those who have already purchased the products. If you are a consumer who owns a Cross-Country Shift or Shift Race binding, you are still able to use it without any issues.
Amer Sports emphasizes its commitment to innovation and continues to offer cutting-edge products to the skiing community. The company stands by the uniqueness and value of its designs and product teams, remaining confident in their ability to deliver quality products to athletes and consumers. Despite the legal challenges, Amer Sports, Salomon, and Atomic are dedicated to working closely with athletes and retailers to minimize any disruptions and ensure continued quality and service.
Innovation remains at the core of Amer Sports’ mission, and the company is unwavering in its dedication to providing high-quality products and experiences to the skiing community. By staying true to their commitment to pushing boundaries and serving their customers, Amer Sports, Salomon, and Atomic are poised to overcome this obstacle and continue delivering excellence in the world of skiing.