Olympus drives a particular business model: The shirt manufacturer achieved half of its turnover with Goods, which he produced in advance, and then retrieved at any time provides available for trade. The other half comes four Times a year as a collection for each Season on the market. The result, in times of Corona, a “maniac were a traffic jam,” says owner Mark Bezner – due to the high “Never sold out”-share was particularly affected by the impact of the pandemic.
“We have relatively long lead times. But everything I’ve ordered for my partners, we have also decreased after the onset of the pandemic, as agreed,“ says Bezner. The reason: “We have in Asia, partners with whom we have been working together for over 30 years – we have your goods sit.” In own bearings there is no more space was because of the lack of paragraph, at the same time rolled still containers on the yard. Therefore, we have rented additional storage capacity, the goods to accommodate.
The Online trade could only be a fraction of the field, what is the stationary trade, sell, and now due to Corona not more to the man and the woman could bring, says Bezner. “Online retailers and brand stores from around 20 per cent, 80 per cent of the turnover is achieved over the clothing trade. With the closure of shops due to Corona on the basis of the business model, we were deprived of.“
“got something to roll”
the Corona acutely increased Trend to the home office – the “casual capitalization”, is Added as Bezner calls it, when employees are sitting at home in the hood in front of the computer and on the morning video conference. “There is something on the move, mobile Working will certainly gain in importance.” He does have a hard time with this way of working: “In our industry, we have to do it with feel to – in the case of a Collection session, you must engage in the substance, to form an opinion.”