Box’s annual BoxWorks event in 2024 marked a significant milestone for the enterprise content management vendor. CEO Aaron Levie unveiled a range of new capabilities aimed at revolutionizing workflow automation within the Box platform. The highlight of the event was the launch of Box Apps, a no-code application environment that allows users to build custom applications within Box easily.
One of the key features of Box Apps is an AI-powered metadata extraction process, making it simpler to identify and classify metadata within a content store. Additionally, new beta features such as a forms creator and a document generation tool enhance the existing Box Relay process automation tool. These capabilities, combined with Box Sign e-signatures, are all integrated within the no-code app builder, enabling users to create end-to-end workflows with ease.
The acquisition of Alphamoon brought intelligent document processing technology to Box, enabling users to work with metadata extracted by AI more efficiently. This feature allows users to connect metadata into workflows seamlessly, streamlining processes such as sorting documents into categories or highlighting those with upcoming expiry dates.
While the AI Studio caters to more sophisticated users looking to build custom AI agents, the real game-changer is Box Apps, which empowers business users to create their own automations without the need for extensive development time. Levie emphasizes the importance of democratizing content automation, making advanced content management accessible to a broader audience.
The introduction of Box Apps reflects Box’s response to the evolving competitive landscape in the digital teamwork space, where generative AI has become a game-changer. By providing users with the tools to harness the value of unstructured data in their content stores, Box aims to maintain its position as a leader in enterprise cloud content management.
Overall, the focus on empowering business users to create workflows and applications easily through Box Apps sets Box apart in the industry. While the AI Studio offers advanced capabilities for building custom AI agents, the real impact lies in the democratization of content automation through no-code app building. Box continues to demonstrate agility in adapting to technological advancements, ensuring its customers can leverage the full potential of their content management systems.
