Strong sales growth: The big climb of the bike

The employees of Woom are accustomed to rates of growth, in which competitors Gasping would get. 75% more children’s bicycles than in the previous year, the Austrian company has sold in the past few years. But since the Corona has started the crisis, not afterwards come self-Woom. “People pounce on our wheels,” says spokeswoman Teresa Arrieta.

Sarah Obertreis

editor in the economy.

F. A. Z. Twitter

Woom sold at the Moment, almost 70 percent more children’s bicycles than planned. Because the company cannot meet the “huge demand” – an expression all the bike dealers and manufacturers use just-complete, is the price for used Woom wheels to overtake the new Woom-wheels.

The Bicycle retail, announced the Federal statistics office this month, started after the six-week long closures as successfully as hardly any other industry. Only the retail sale of plants and animal needs has been able to increase its sales even more.

“The Bicycle has by Corona a special Moment,” says David Eisenberger from the two-Wheeler industry Association (ZIV). The German buy bikes, viruses, commuting to the vacation home Cycling, or to try something New after all this time in the own four walls.

manufacturer and Radläden have much more to do

The may, is reported by Eisenberger, got all caught up what had been in March and April is possible, because only the workshops of the bike shops were allowed to remain open. From a “Run” to speak, he and his colleagues. They tell of queues in front of shops, double -, and triple-layers.

Large manufacturers and retailers are often out of reach, the phone is constantly busy, processing the mail, warn you on their websites, would take several days. A dealer says, you have open your Store for weeks, every day one hour longer, so that you can serve all customers.

Exit mobile version