Supermarket tourism is becoming a popular trend for travelers looking for unique experiences abroad. Holidaymakers are now jetting off to visit grocery stores in different countries to find products they can’t get at home. This trend is expected to grow in 2025, as more people seek out new and exciting items to bring back as souvenirs.
One traveler, Jessica Jayne, shared her Greek supermarket adventure in Santorini on TikTok, where she found exotic flavored snacks like Oreos and Lays crisps. Other TikTok users have also expressed their love for exploring foreign grocery stores, considering it a cultural experience and a way to connect with local traditions.
Expedia’s travel trend report for 2025 predicts that travelers will continue to seek out unique food items from around the world, with social media influencers playing a big role in highlighting popular products. Supermarket tourism allows holidaymakers to delve into a region’s culinary traditions and everyday life by exploring colorful grocery stores and specialty markets.
Some grocery stores, like Omega Mart in Las Vegas, have taken supermarket tourism to the next level by combining shopping with art and interactive experiences. Visitors can browse bizarre products and even find secret doors leading to other parts of the store. In Los Angeles, Erewhon Supermarket caters to the elite with high-end products and a café serving expensive smoothies named after celebrities.
While supermarket tourism has been showcased on platforms like TikTok for some time, it is expected to become even more popular in 2025. Travelers are increasingly seeking out unique food items and shopping experiences as part of their holiday adventures. Whether it’s trying a new flavor of chocolate or exploring a quirky grocery store, supermarket tourism offers a fun and immersive way to connect with different cultures around the world.