The shield house is opening a new point of sale in Cannes with its privileged partner Ferret Joaillier. After Nice, a second point of sale of the same brand is opening on the Côte d’Azur with Tudor. This new 38m2 showcase offers a real immersion in the world of the brand through a contemporary layout in the iconic colors of the manufacture.
For its part, Ferret Joaillier will highlight the new products presented at the last edition of the Geneva Watches show.
The most Italian of Swiss manufactures recently unveiled “Casa Panerai”. The establishment located on the prestigious Madison Avenue in New York, houses the largest boutique dedicated to Panerai in the world. It contains an extensive collection of historical and contemporary watches and welcomes customers with elements visible from the outside: an LED screen displays images that testify to the brand’s connection with the marine world and its spirit of adventure, as well as the iconic and imposing green luminous wall clock. On this occasion, Panerai has made a special edition watch with the Luminor BiTempo New York Edition. A model limited to 212 pieces, presented on a 44 mm case crafted in titanium and featuring a matte gray gradient sandwich dial.
As part of its partnership with Susan G. Komen – a prominent breast cancer organization – the Manufacture in Le Locle unveiled a unique Zenith Chronomaster Original Pink (no 1/1) at the prestigious Phillips auction in New York : EIGHT, whose profits will be entirely donated to the organization and organized on June 11th. Expected between 7,400 and 14,800 euros, the exclusive reference found a buyer for 28,351 euros. Featuring a 38mm steel case and equipped with the latest generation of El Primero, a high-frequency automatic chronograph caliber, the piece is distinguished by its diamond-studded lugs and metallic pink dial. The watch comes with an optional additional strap chosen by the winner, as well as a certificate of authenticity.
This summer, “La Grande Maison” presents the exhibition “The Reverso Stories” in the Vallée de Joux, birthplace of the famous reference and headquarters of the manufacture since 1833. With an immersive journey traveling around the world and more than 90 years of timeless modernity, the retrospective – open to the public from July 1 to September 3, 2023 – invites visitors to explore the creative and cultural universe of the Reverso through four themes. The story of an icon, which recounts the origins of the timepiece with rarely seen archival and heritage documents from the Jaeger-LeCoultre collection, as well as a selection of landmark Reverso watches. The Story of Style
