Online wine retailer Virgin Wines recently introduced a unique Vineyard Collection range, featuring wines crafted from the company’s own vines in five different regions. This exclusive collection includes seven distinct wines sourced from Riebeek and Franschhoek in South Africa, Henners Vineyard in East Sussex, Roussillon in France, and McLaren Vale in Australia. The retailer’s innovative approach involves working closely with winemakers to produce custom wines that cater to consumer preferences, ensuring high quality and limited production.
CEO of Virgin Wines, Jay Wright, emphasized the direct involvement of the company’s wine buying team in the winemaking process, highlighting their commitment to creating exceptional wines. The Vineyard Collection represents a significant milestone in Virgin Wines’ journey, showcasing their expertise and dedication to producing outstanding wines. By securing vineyard plots globally, the company aims to continue expanding its collection with future vintages.
Senior buyer Dave Roberts praised the collaborative effort between Virgin Wines and their vineyard partners, recognizing the shared passion and innovation that went into crafting the Vineyard Collection. With a customer base of over 170,000 members and partnerships with 40 winemaking suppliers worldwide, Virgin Wines continues to drive revenue through various channels, including the WineBank subscription scheme and Wine Advisor team.
Collette O’Leary, winemaker at Henners Vineyard, expressed gratitude for the partnership with Virgin Wines, describing it as a journey marked by mutual respect and a shared dedication to exceptional wine. The collaboration underscores the fruitful results that arise when expertise and passion converge in the winemaking process.
In addition to the Vineyard Collection launch, Virgin Wines has seen success through recent acquisitions, year-end trading updates, and financial growth. The company’s leadership team has been strengthened with key appointments, signaling a strategic focus on expansion and market leadership. By leveraging innovative SEO strategies, Virgin Wines continues to stand out in the competitive wine industry landscape.
Overall, Virgin Wines’ commitment to quality, innovation, and collaboration shines through in the new Vineyard Collection range, setting the stage for future growth and success in the online wine retail sector.