The day Antena 3 announced that it had signed Sonsoles Ónega, one of the great faces of Telecinco, rivers of ink ran in the television press. Everyone wanted to know how the most notorious signing on television in recent years had come about. Sonsoles Onega waited. It was not until months later, when it was more or less known what her program was going to be like, when the journalist told without any qualms why she accepted the competition’s offer and how she raised it with the then CEO of Mediaset, Paolo Vasile. .
The story is already known to all. Antena 3 gave Sonsoles Ónega what she craved the most: security. Of course her conditions improved, but, as she herself has repeated ad nauseam, what made her opt for Antena 3 was that they offered her a long-term project, professional security that she did not have at that time.
Once the decision had been made, which cost him a weekend of insomnia and nerves, the hardest part came: making the program and having the audience receive it with open arms in a time slot in which he had to compete, even if it was only an hour, with one of the greats, with Sálvame.
In the first weeks of Y ahora Sonsoles, the journalist achieved the unthinkable, although Sálvame continued to be the leader from 7:00 p.m. to 8:00 p.m. However, Mediaset’s decision to shorten Sálvame and schedule the Christian Gálvez contest, 25 Words, was the final push for Sonsoles Ónega to work the miracle and become the leader of television afternoons in Spain.
The auction came with the end of Save me. Sonsoles Ónega found that he no longer had competition. Going free for Y ahora Sonsoles after the bad audience data for Así es la vida, the summer program by Sandra Barneda, a substitute for Sálvame. Since then, no one jokes about And now Sonsoles.
It is time to take stock of the season and that of Sonsoles Ónega and its program could not be better, especially on a television where the competition is increasingly fierce. And now Sonsoles is the undisputed leader of the afternoon and has been uninterrupted for the last 7 months. With almost 3 million unique viewers, the program leads its competition by 2.1 points. And now Sonsoles, in addition, has managed to improve the results of its slot and has established itself close to 13% of the average share.
So far, 32,187,000 viewers have seen the format at some time, exceeding one million followers on average in its broadcast since its premiere. Its most watched broadcast to date is the one that took place on February 1, 2023, when it reached 1,497,000 viewers on average. As for its audience, it is worth noting the high 15.7% screen share that it achieves among women, among whom it is the absolute leader.
It’s all good news for the journalist. The FesTVal (Vitoria-Gasteiz Television Festival) has decided to distinguish Sonsoles Ónega with one of the Joan Ramón Mainat Awards of its XV edition in recognition of his prestigious career, fundamentally marked by his work at the forefront of television formats . As highlighted by FesTVal, Ónega is “charismatic, direct and insightful and radiates optimism and credibility in each of her interventions” and “she is currently experiencing one of her best professional moments leading the program And now, Sonsoles, leader every late on Antena 3, which has made her one of the most beloved faces on the small screen”.
But Sonsoles Ónega is not confident. The season that will start in September comes with a new tsunami after the final closure of Sálvame. If in recent months And now Sonsoles has had no competition, from the end of September, beginning of October -there is still no release date-, it will have to compete with what has been the queen of mornings for 19 seasons, Ana Rosa Quintana, and her EveningAR.
It won’t be easy for her, because Ana Rosa Quintana was already the leader of the evening band for many years with Sabor a ti. Sonsoles Ónega is not going to stay still. In fact, Atresmedia has already signed several of Ana Rosa Quintana’s collaborators to collaborate on different programs on the channel, including Y ahora Sonsoles. And although at the moment they do not want to reveal anything, sources in the sector assure that “changes are being prepared” and Sonsoles Ónega is rearming. And now Sonsoles will come up with new proposals for the turbulent new season.
According to the criteria of The Trust Project
