Dick Asher, a well-respected music executive who held high-ranking positions at PolyGram and Columbia Records and worked closely with iconic artists such as Bruce Springsteen, Michael Jackson, and Bon Jovi, has passed away at the age of 92. He was known for his integrity and ethical business practices throughout his extensive four-decade career in the music industry. Asher’s son, Jeffrey, confirmed his peaceful passing at his home in Boca Raton, Florida.
Born in New York City in 1932, Asher had an impressive educational background, graduating from Tufts University and Cornell Law School before serving in the Marine Corps. He initially worked as a corporate lawyer and represented prominent figures in the music industry, such as Don Kirshner and Al Nevins’ Aldon Music. Asher later joined CBS Records as VP of business affairs in the mid-1960s.
During his tenure at CBS Records, Asher had the rare opportunity to negotiate Bob Dylan’s contract renewal following a serious motorcycle accident in 1966. His dedication and commitment to the artists he worked with set him apart in the industry. Asher’s career continued to flourish as he held positions at Capitol Records and later returned to CBS to work with Clive Davis at Columbia Records.
Asher’s legacy includes his significant contributions to combating the influence of independent radio promoters, known as “The Network,” who exploited payola practices to monopolize airplay and charge exorbitant fees to labels. His efforts to challenge these unethical practices faced resistance but ultimately led to significant changes in the industry.
Despite facing challenges and conflicts with industry figures like Walter Yetnikoff, Asher’s impact on the music business was profound. He later served in senior roles at Warner Communications and became the president/CEO of PolyGram Records in 1985. Under his leadership, PolyGram saw immense success with hit albums by artists like Bon Jovi and Def Leppard.
After departing from PolyGram, Asher transitioned back to law practice and provided consultancy services to artists and companies. He also served as an original director for Electronic Arts software for 24 years. In his later years, Asher relocated to Florida and became an affiliate professor at Florida Atlantic University, contributing to the development of the school’s recording studio.
Asher’s contributions to the music industry and his dedication to ethical practices have left a lasting impact. He is survived by his wife, Sheila, son Jeffrey, grandchildren, and great-granddaughter. His remarkable career and influence on the industry will be remembered by those who had the privilege of working with him.
