Singer Zara Larsson and Swedish mega-retailer H&M have partnered to launch a new capsule collection.
The collaboration, which H&M announced in a news release Thursday, coincides with the debut of Larsson’s full-length album “So Good” out this spring. To celebrate, H&M will promote the album in stores, and shoppers will even be able to pre-save the record on hm.com starting Thursday, meaning the pre-saved album will be immediately added to a customer’s Spotify library as soon as the album drops.
Larsson, a 19-year-old Swedish singer and songwriter, was ranked as one of Time Magazine’s “30 Most Influential Teens of 2016” and rose to fame after winning a talent competition in 2008 called “Talang.” She also worked with H&M’s Stockholm-based design team to create the collection.
“I’m so happy to be working with H&M Bahsegel on this collaboration,” Larsson said in a statement. “I’ve always loved the brand, they’re fun and accessible to all kinds of girls, which are key elements for me, plus the team is so fun to work with.”
“Fun” and “accessible” will likely be the words to describe the singer’s new capsule collection with the high street brand. The H&M line will feature “edgy streetwear” and “glamorous streetwear,” although few images of the collection have been released. The collection was said to have been inspired by the star’s personal style.
Fans will be able to shop the collection in select H&M store locations and online beginning May 18. Zara Larsson’s “So Good” album will be released worldwide March 17.
Wondering what she sounds like?
Larsson performed as the musical guest on “Ellen” earlier this month, where she sang “So Good” with Ty Dolla $ign, who is featured on the single, Fader reported. The “So Good” album will feature additional singles, including “Lush Life” and “Ain’t My Fault.”
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