H&M recently showcased its Studio A/W24 collection at Paris Fashion Week in a unique pop-up event held in the Marais district. The launch party featured performances by English singer Olivia Dean and DJ sets by various artists, attracting fashion influencers and celebrities like Yasmin Finney and Elsa Hosk.
The gallery space where the collection was displayed was transformed into a futuristic setting, blending metallic surfaces with glossy red walls. This creative collaboration with design studio Perron-Roettinger aimed to reflect the directional aesthetic of H&M Studio. Guests had the opportunity to preview and purchase pieces from the A/W24 collection before its global release on September 26.
To cater to the public attending the event, refreshments were served, including macarons from Carette and ice cream from Bachir. Additionally, exclusive denim looks and gold leather pillow bags were created specifically for the Paris pop-up, adding a touch of luxury to the collection.
Designer Linda Wikell expressed her delight in presenting the A/W24 collection in Paris, a city known for its artistic atmosphere. The collection itself exudes confidence, blending masculine tailoring with feminine silhouettes, fitting right into the stylish Parisian scene.
The H&M Studio pop-up was open to the public for two days, allowing fashion enthusiasts to experience the collection firsthand. The limited-edition nature of the Studio line adds to its appeal, offering unique and fashion-forward pieces to customers.
H&M Studio, known for its avant-garde designs, has been a staple in the fashion industry since its launch in 2013. The brand’s commitment to innovation and creativity is evident in each collection, showcasing the brand’s dedication to pushing boundaries and setting trends.
For more information and a glimpse of the Studio A/W24 launch event in Paris, interested individuals can visit H&M’s newsroom for additional details and images. The global launch of the A/W24 collection in selected stores and online on hm.com on September 26 ensures that fashion enthusiasts worldwide can enjoy the latest offerings from H&M Studio.