Feeld App: Navigating Changes in the Dating World
Feeld, formerly known as ‘3nder’, burst onto the dating app scene in 2014 with a unique offering for those interested in ethical non-monogamy, polyamory, kink, and alternative relationship models. Positioned as a niche platform for the curious, Feeld quickly gained popularity for its unconventional approach to dating. However, as the app has evolved over the years, some users are questioning whether it is losing its edge in the dating world.
The Rise of Feeld
Despite its niche focus, Feeld has experienced significant growth since 2022, with an average user growth rate of 30% per year. Last year, the company’s turnover nearly doubled from £20.7 million to £39.5 million, signaling its increasing presence in the dating app market. This surge in popularity can be attributed to the app’s alignment with the ‘sex positivity’ movement, which aims to challenge traditional attitudes towards sexuality, particularly female sexuality.
Feeld initially stood out from other dating apps like Hinge, Tinder, and Bumble by fostering a space for people to explore their desires and needs openly and honestly. As the New York Times noted, Feeld became known for its directness, a rare quality in the dating app world. However, as more users have flocked to the platform, concerns have emerged about the changing dynamics within the app’s community.
Concerns Among Longtime Users
Some longtime users of Feeld have voiced concerns about the influx of individuals who may not fully understand kink or alternative relationship dynamics. Sabrina, a 27-year-old user, shared her experience of struggling to find like-minded individuals seeking long-term relationships centered around kink on the app. She noted a shift towards casual encounters rather than meaningful connections, leading to a disconnect with the app’s original purpose.
Similarly, Ellie, a 26-year-old user, expressed frustration with the perception of casual sex as synonymous with kink on Feeld. She highlighted the importance of feeling safe and respected in a space designed for exploring diverse relationship styles. As the app attracts a broader audience, the nuances of kink and ethical non-monogamy may be overlooked, leaving some users feeling isolated or misunderstood.
Lily, a 30-year-old Feeld user, reflected on her early positive experiences on the app, where she found support and guidance in exploring her sexuality. However, she noted a shift in the app’s focus towards casual hook-ups rather than fostering deeper connections within the kink community. This evolution has left some users questioning the authenticity of the connections formed on Feeld and the app’s ability to support meaningful relationships.
Challenges in a Changing Landscape
The growing popularity of Feeld has brought to light the issue of users lacking understanding of kink practices and ethical non-monogamy. Women like Lily, Ellie, and Sabrina have encountered individuals on the app who may not prioritize safety or consent in their interactions. This raises concerns about the need for education and awareness around kink dynamics to ensure a respectful and inclusive environment for all users.
Feeld’s Trust and Safety Lead, Noor Salama, emphasized the app’s commitment to creating safer and more inclusive spaces for its community. Active consent, clear communication, and respect for boundaries are core principles upheld by Feeld to promote a positive user experience. By encouraging users to report any instances of harassment, abuse, or misconduct, the app aims to address issues of safety and accountability within its community.
As the conversation around kink and alternative relationships continues to evolve, Feeld faces the challenge of maintaining its original vision while adapting to the changing needs of its user base. While the app strives to cultivate a space for open communication and exploration, it must also address the complexities of navigating diverse relationship dynamics in a digital environment. Ultimately, the success of Feeld hinges on its ability to balance growth with maintaining a supportive and inclusive community for all users.