Luxury Escapes: Tuscany’s Riviera Draws A-listers to its Charm

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Kate Wickers recently embarked on a journey to the luxurious Italian resort town of Forte dei Marmi, specifically staying at the exquisite La Serena hotel. The general manager, Stefano, was intrigued by Kate’s long biking adventure along the scenic coastal roads of the town, marveling at the stunning views of the Apuan Alps.

Forte dei Marmi, known as Forte by locals, is a hidden gem in Tuscany, offering a unique combination of medieval charm and upscale beach clubs. With over 80 private bagnos lining the golden sandy beaches, this six-square-mile resort has been a favorite destination for wealthy Italians for centuries. The town has a rich history of attracting celebrities, from Sophia Loren and Luchino Visconti in the past to contemporary stars like Giorgio Armani, Naomi Campbell, and Leonardo DiCaprio.

La Serena, with its 28 rooms, stands out among the opulent hotels in Forte. Originally built in the 1960s, the hotel underwent an extensive renovation, offering a blend of modern amenities and classic elegance. The town itself is a hub of activity, with quaint cafes, high-end restaurants, and designer boutiques lining the streets.

A must-visit spot in Forte is The Pontile, a historic pier that extends into the Ligurian Sea, perfect for a leisurely passeggiata in the evenings. Kate indulged in delicious seafood spaghetti at Osteria del Mare and sampled exquisite desserts at Ristorante Gilda, a family-owned gem that attracts the trendy crowd.

For art enthusiasts, the nearby hill town of Pietrasanta is a haven of creativity, with numerous galleries showcasing works by renowned artists like Michelangelo and Botero. The town’s artistic heritage dates back centuries, making it a paradise for sculptors and art collectors alike.

Among the exclusive beach clubs in Forte, Alpemare, owned by Andrea Bocelli, stands out for its luxurious ambiance and celebrity sightings. During the quieter months of April, May, and October, the town transforms into a serene paradise, allowing visitors to unwind and soak in the beauty of the Tuscan riviera.

Kate’s enchanting journey through Forte dei Marmi captures the essence of this captivating destination, where natural beauty meets luxury in a harmonious blend. From scenic bike rides along the coast to gourmet dining experiences and art explorations, Forte offers a truly unforgettable escape for travelers seeking a touch of glamour and sophistication on the Tuscan coast.

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