New season Manuel Villanueva, general director of Mediaset content: "Linear television has the obligation to recover family consumption"

It is up to you to decide which new formats appear and which disappear forever. His was the final decision that ended with Sálvame, and from him has come the revolutionary reform of the grill that has shaken the offer of all the chains. Manuel Villanueva, General Director of Content at Mediaset España, looks to the future with optimism and takes on the challenge of reinventing his television model: “We want the viewer to have a fixed date and choose us to be their best company.”

Our great advantage is to always be connected to the beat of the street. That does not have any platform

The end of Sálvame was a very complicated and painful decision. Time will tell if it returns, but it had to change

Exit mobile version