Christmas is memories, stages, family. It is a time of year when we all get together and, in one way or another, live the most special moments of our lives. Nobody celebrates it the same, some do it to the rhythm of Mariah Carey, others prefer to wear sweaters of dubious taste. But almost all of us celebrate it with the family. And that is where Suchard wants to emphasize with his Christmas advertisement this year.
The well-known nougat brand uses an animated short to tell part of the life of a couple and everything they manage to build. Since 1973, when they move into a house and are expecting their first child, until 2023, when they celebrate Christmas surrounded by the family that they have created with love and effort.
The ad begins with the couple, already gray with age, looking at a photograph. The man, hugging his faithful companion, asks her a question that presumably everyone who is a father has asked themselves at some point: “Have we done it right?”
Then begins a journey back in time in which you see emblematic scenes that mark the future of every family. Meeting your son-in-law, knowing that you are going to be a grandfather, watching your children grow up… Many of the things that are worth living for.
In the end, after going back to 1973, the moment when it all began, we see the couple again, with their gray hair and their years, who continue hugging each other looking at the photo that lit the spark of everything that would come later. “We did it well,” the woman responds at that moment, convinced after giving life to all those indelible memories.
The spot is one of those that makes a little tear slide down your cheek even though you fight against that uncontrollable emotion that arises inside you when you extrapolate the message it transmits to your own circumstances. Because that is precisely what Christmas is, enjoying family, being happy and creating memories, as they are the most precious gift and treasure we can have.