Brian Cox Urges Awareness of Workplace Mental Health in ASICS PSA

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ASICS has partnered with actor Brian Cox to raise awareness about the impact of desk-based working on mental health. A global study conducted by ASICS found that after just two hours of continuous desk work, our mental state starts to decline, with stress levels increasing significantly after four hours. However, the study also revealed that a simple solution to combat this decline is to incorporate just 15 minutes of exercise into the workday.

The Desk Break experiment, overseen by Dr. Brendon Stubbs from King’s College London, demonstrated that adding a short movement break into the work routine can lead to a significant improvement in mental well-being. Participants in the experiment reported a 22.5% increase in their State of Mind scores after incorporating just 15 minutes of movement into their day. Not only did stress levels decrease by 14.7%, but productivity, focus, and overall feelings of relaxation and calm also saw a noticeable improvement.

In the PSA featuring Brian Cox as the World’s Scariest Boss, viewers are urged to prioritize their mental health by taking regular Desk Breaks. Cox emphasizes the importance of moving for the mind, whether it’s running, jumping, or roller skating. ASICS is encouraging office workers worldwide to join the #DeskBreak movement and experience the mental benefits of incorporating movement breaks into their daily routine.

Dr. Brendon Stubbs highlighted the surprising effectiveness of the 15-minute movement breaks in improving well-being and reducing stress. ASICS, known for championing the power of movement for both the body and mind, hopes to inspire office workers globally to prioritize their mental health by incorporating regular movement breaks into their workday.

On World Mental Health Day, ASICS invites office workers to participate in the #DeskBreak movement by sharing images of their empty desks, with each image shared contributing to funds for mental health charities worldwide. The company aims to empower individuals to understand the impact of sedentary behavior on mental health and take proactive steps to improve their well-being through movement.

To learn more about the Desk Break initiative and how to incorporate movement breaks into the workday, visit the ASICS website. Remember to prioritize your mental health by taking short breaks to move throughout the day and experience the positive effects on your well-being.

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