Jaguar recently announced that they will be unveiling an EV concept in December and will be pausing the sales of new cars for a year. This decision comes as a part of the brand’s strategy to shift towards pure-EV propulsion. Jaguar’s managing director, Julian Glover, mentioned that they have reimagined the leaper for the new brand and vehicle, hinting at a slightly developed format.
Glover also emphasized that historic names will play a role in naming the new cars, with acknowledgments and nods to the brand’s past while also incorporating forward-thinking aspects. He further stated that the GT will be unveiled in the US, highlighting the market’s importance for Jaguar. Despite this global approach, Glover emphasized the significance of Britishness to the brand.
The move towards pure-EV propulsion aligns with the shifting strategies of Jaguar’s competitors in response to flatlining demand for premium electric cars. Brands like Porsche, Audi, and Mercedes-Benz have adjusted their electrification strategies to cater to market demands. Jaguar’s parent company, JLR, has also enhanced its electrification investment package to ensure optimal coverage of the market.
In addition to this EV focus, Autocar’s deputy editor, Felix Page, and editor-in-chief, Steve Cropley, play integral roles in shaping the brand’s coverage of the global automotive industry. With years of experience and extensive knowledge, they provide insights into the latest automotive trends, interviews with industry leaders, and coverage of important car launches.
Furthermore, Autocar offers a range of used cars for sale, including models like the Volvo XC40, BMW 5 Series, Audi A3, Tesla Model Y, and more. These listings provide readers with options to explore different car models and make informed purchasing decisions. Additionally, readers can subscribe to Autocar’s newsletter to receive the latest car news, reviews, and opinions directly to their inbox.
Overall, Jaguar’s decision to unveil an EV concept and pause new car sales for a year reflects the brand’s commitment to electrification and innovation in the automotive industry. With a focus on historical influences, global market strategies, and partnerships with experienced automotive journalists, Jaguar aims to stay competitive and relevant in the evolving landscape of electric vehicles.
