Mattel, Inc. and Outright Games have teamed up to launch an exciting new gaming experience called Matchbox™ Driving Adventures. This competitive driving adventure game, developed by Casual Brothers, is now available on various gaming platforms including Nintendo Switch, PlayStation, Xbox, and PC.
In Matchbox™ Driving Adventures, players can enjoy single-player challenges on Matchbox Adventure Island in Adventure Mode, race against up to four players on 14 unique tracks in Competition Mode, and collect points to unlock and customize original Matchbox™ vehicles. The game is designed for families and younger gamers, offering a fun and engaging way to experience the world of Matchbox™ cars beyond the traditional toy aisle.
With 12 original Matchbox™ die-cast vehicles to choose from, players can chase rogue cars, avoid hazards, and earn medals and rewards to become ultimate Matchbox™ racers. The game aims to provide a fresh take on the beloved Matchbox™ brand, allowing players to unleash their imaginations and embark on thrilling driving adventures.
Erika Winterholler, Head of Business Development, Digital Gaming at Mattel, expressed excitement about the launch of Matchbox™ Driving Adventures, highlighting the collaboration with Outright Games to create a best-in-class gaming experience for fans of all ages. The game stays true to the iconic Matchbox™ brand, offering a driving experience that is both grounded and engaging.
Steph Malham, Managing Director of Outright Games, emphasized the commitment to crafting a true Matchbox™ experience for longtime fans and new gamers alike. The game is inspired by Matchbox™’s iconic die-cast models, which have captivated audiences for over 70 years with their authenticity and quality. Matchbox™ cars continue to be a popular choice globally, with two cars sold every second.
The Matchbox™ brand, invented in 1953 by Jack Odell, has a rich history rooted in creativity and innovation. What started as a solution to a simple challenge for Odell’s daughter has evolved into a legendary brand that has stood the test of time. The brand’s commitment to authenticity and quality has resonated with generations of fans, making Matchbox™ a household name worldwide.
Overall, Matchbox™ Driving Adventures offers a fun and immersive gaming experience that brings the excitement of Matchbox™ cars to life in a whole new way. Whether you’re a longtime fan or new to the franchise, this game is sure to delight players of all ages with its engaging gameplay and iconic vehicles. So buckle up, rev your engines, and get ready for an adventure like no other with Matchbox™ Driving Adventures!