Following the way of Netflix or Amazon, three years ago, Youtube decided to create in your video portal service ‘streaming’ of payment with exclusive programming. The strategy has not because of work because, according to The Hollywood Reporter, Youtube will reduce its production of original series in 2020, that is, five years later.
The idea of the platform, owned by Google, is back to its original strategy: offering videos free of charge and funded through advertisements. In this way, the 2,000 million users of the platform will be able to access their original series, regardless of whether they pay or not for the service. In fact, the main advantage of Youtube Premium was precisely this: to access the exclusive content of the channel without advertising.
at the moment, Youtube will continue with the production of their series currently in development: the second seasons of Impulse, and Cobra Kai, the sequel to the franchise film Karate Kid; and the pilots Dark Office, a production of Ben Stiller, and the adaptation of The Edge of Seventeen. In addition, the portal has pending brand new anthology of Jordan Peele Weird City and the expected On Becoming a God in Central Florida, a black comedy produced by George Clooney and starring Kirsten Dunst.
While Netflix and Amazon spend billions in content production, Youtube has been in the barrier of the hundreds of millions. The escalation in the costs underwritten by their competitors, among which we can include the discreet but effective platform american Hulu and, more recently, the aggressive family and Apple, have cornered to Youtube, which has preferred to keep the budget dedicated to the series over the next two years. And return, therefore, to other video formats less expensive.
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