Allianz has recently announced a new global brand ambassador partnership with professional footballer Harry Kane, who is currently playing for FC Bayern Munich and leading the England national team. This collaboration aims to inspire the next generation through joint marketing activations.
Harry Kane, known for his exceptional football skills, is not only a prominent athlete but also an active investor and an advocate for mental health. In October 2022, he established the Harry Kane Foundation (HKF) with the mission of reshaping attitudes towards mental health in generations to come.
As part of the agreement, Harry Kane will serve as a global brand ambassador for Allianz in the years to come. This partnership highlights Allianz’s commitment to supporting team sports like football, which play a crucial role in promoting societal stability and well-being. Additionally, Allianz is dedicated to advancing mental health initiatives and financial literacy within the community.
Bernd Heinemann, who oversees Group Strategy, Marketing, and Distribution at Allianz SE, expressed his enthusiasm about welcoming Harry Kane to the brand ambassador program. Kane’s influence extends to fans globally, especially in Europe, the United Kingdom, and Asia. As a new ambassador for Allianz, Kane is expected to enhance the brand’s appeal across different generations and encourage fan engagement in sports and personal finances.
Living in Munich, where Allianz is headquartered, Kane’s partnership with the company is described as a perfect match. Kane joined FC Bayern Munich in August 2023 and has since made significant contributions to the team’s success. As a striker for the Bundesliga club and the captain of the England national team, Kane is renowned for his goal-scoring ability and link play, solidifying his position as one of the top players in the world.
Allianz’s longstanding partnership with FC Bayern has been a key aspect of their collaboration, spanning over 20 years. From the naming rights of the Allianz Arena to supporting various teams and engaging with fans through digital platforms, the alliance continues to thrive. Recently, Allianz extended its partnership with FC Bayern until 2033 and became the sleeve sponsor for the men’s team, enhancing brand visibility and engagement with fans worldwide.
For more information, readers can reach out to Florian Amberg at Allianz SE, Christina Bersick at Allianz Deutschland AG, or Ulrike Strauss at Allianz SE. Allianz Group remains committed to providing comprehensive insurance and asset management services to millions of customers globally, emphasizing sustainability and social responsibility in its operations. With a workforce of over 157,000 employees and a strong financial performance, Allianz continues to lead the insurance industry in promoting positive change and growth.
