The International Cricket Council (ICC) has recently revealed the official event song for the ICC Women’s T20 World Cup 2024, called ‘Whatever It Takes.’ This exciting soundtrack is a collaboration between the talented all-girl pop group W.i.S.H., renowned music director Mikey McCleary, composer Parth Parekh, and produced by Bay Music House. Fans can now download and stream this single on various platforms globally.
Accompanying the release of the song is the official music video, which provides a cinematic glimpse into the upcoming tournament. The video showcases memorable moments in women’s cricket and the choreography highlights the ICC Women’s T20 World Cup 2024 as a must-see event of the year.
The song for the ninth edition of the ICC Women’s T20 World Cup features a global pop sound that combines excitement and energy to resonate with audiences worldwide, especially younger fans. W.i.S.H., the all-girl pop sensation, infuses the track with youthful energy and modern style, celebrating empowered women in sports through Mikey McCleary’s exceptional composition.
The campaign slogan for the ICC Women’s T20 World Cup, “Whatever It Takes,” encapsulates the journey of elite cricketers who dedicate themselves to achieving excellence in their sport. The song mirrors this sentiment, honoring the dedication and pursuit of excellence that define champions on the field.
Claire Furlong, ICC General Manager of Marketing and Communications, expressed the organization’s commitment to showcasing top-tier players at the ICC Women’s T20 World Cup 2024. The official event song aims to enhance the recognition of women’s cricket on a global scale, inspiring a new generation of heroes among the sport’s ever-growing fanbase worldwide.
Following the success of the 2023 edition in South Africa, which garnered over 190 million global viewing hours, a substantial increase from the 2020 tournament, the 2024 event is poised to further elevate the sport’s popularity. The tournament will kick off at the Sharjah Cricket Stadium in the United Arab Emirates on 3 October 2024, with 10 nations vying to claim the trophy at the Final on 20 October at Dubai International Stadium.
W.i.S.H. expressed their pride in creating the official event song for the ICC Women’s T20 World Cup, emphasizing the unifying power of cricket across nations. As fans of players like Jemimah Rodrigues and Smriti Mandhana, the group is eager to see them and other participants perform the music video’s hook step during the tournament.
Music Director Mikey McCleary shared his excitement about the song, stating that it captures the vibrant energy of a T20 cricket World Cup. He looks forward to cricket enthusiasts worldwide listening to the track and experiencing the tournament’s spirit through the music.