Sportradar, a leading provider of sports data and betting solutions, has recently announced an exclusive partnership to expand micro markets for betting innovation in tennis. This partnership will offer bettors more detailed and engaging wagering options, adding to the existing micro markets available for sports like soccer and table tennis.
By utilizing advanced artificial intelligence (AI) technology and deep tennis data from TDI, Sportradar will provide operators with a cutting-edge solution that processes a vast amount of data points per match. This will result in the introduction of eight unique micro markets for ATP tennis matches, offering approximately 1,500 new betting opportunities per match.
Some of the micro markets exclusive to Sportradar include predicting the next breakpoint, the type of serve in the next point (ace, rally, or double fault), identifying the player who will serve the next ace, and predicting the outcomes of each point. These micro markets also include options to bet on the total number of shots in a point and the last stroke type, such as serve, return, forehand, backhand, or volley.
Karl Danzer, the Senior Vice President of Odds Services at Sportradar, emphasized the company’s commitment to using advanced technology to provide clients with unparalleled opportunities to engage fans and increase revenue through popular sports like tennis. Sportradar plans to expand micro markets to include American football, baseball, basketball, and ice hockey in the first half of 2025.
Micro betting, a form of live wagering that allows operators to offer bets on specific, short-term outcomes within a game or event, has become increasingly popular among bettors. With the introduction of these new micro markets in tennis and the upcoming expansion to other sports, Sportradar aims to enhance the betting experience for fans and provide more opportunities for operators to attract customers.
Overall, this partnership between Sportradar and TDI highlights the growing trend of innovation in the sports betting industry, with a focus on providing more diverse and engaging options for bettors. As technology continues to advance, we can expect to see more developments in micro betting and other innovative wagering opportunities across a wide range of sports.