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The instant messaging application WhatsApp will introduce ads within the feature States as a tool of monetization, and with the objective of facilitating the contact between companies and users.
The vice-president of WhatsApp, Chris Daniels, has confirmed to a reporter of the indian journal Outlook that Whatsapp will introduce ads within the section of States, although it has not set a date for the arrival of advertising on the messaging service, and chat.
Daniels stated that the publicity “will be the main mode of monetization for the company, as well as an opportunity for companies to reach people on Whatsapp”. The ads will appear both in the ‘States’, which are publications either in plain text format, video or photo that is displayed for a limited time of 24 hours, and then disappear.
The magazine Outlook also noted that these ads would be driven by the advertising system native Facebook, the same as used within the social network and functions as the announcements of the Stories of Instagram.
One of the co-founders of WhatsApp, Brian Acton, spoke of the incorporation of advertising before the official confirmation in an interview published in Forbesel September 26. Both he and Jan ” Koum, the other founder of the company, left WhatsApp this year.
The company of Mark Zuckerbergadquirió the application WhatsApp in the year 2014 by 19,000 million dollars (around 16.600 million euros), and today WhatsApp account with 1,500 millions of users around the world.
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