The global marketing automation market is expected to see significant growth, with an estimated value of USD 7,310.1 million in 2023 expanding to USD 21,700.9 million by 2032. This growth is driven by the increasing adoption of marketing automation tools and the rise of advertising and social media platforms. Companies are leveraging Software-as-a-Service (SaaS) solutions to make cost-effective investments and offer personalized interactions to customers.
Marketing automation involves using software platforms and technologies to automate repetitive marketing tasks, such as email marketing, social media scheduling, lead nurturing, campaign monitoring, and customer segmentation. These tools help businesses improve their marketing strategies and engage with their target audience more effectively.
The market is becoming more competitive as it grows, with top companies like ClickDimensions, Act-On Software, Adobe Inc., ActiveCampaign, HubSpot, GetResponse, IBM Corporation, Oracle Corporation, Keap, Salesforce Inc., Sendinblue, SAS, SharpSpring, Teradata Corporation, and Thryv leading the way.
Additionally, the market is divided into segments based on components, deployment types, organization sizes, applications, end-uses, and regions. The software segment holds the highest market share, offering various platforms and tools to streamline marketing activities. The IT & Telecom segment dominates the market, relying on effective marketing strategies to reach a wide range of customers.
Asia Pacific is expected to experience the highest growth rate in the forecast period, driven by population growth, rapid digitalization, and the widespread use of social networking platforms. Countries like China, India, Japan, Singapore, and others are contributing to the region’s digital transformation.
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