Sissi Johnson, President, Berlin Fashion Film Festival
Michael Lentz, NASA
Jill Tomandl, ESTÉE LAUDER
Kyle Smith, NFL
Winnie Burke, ROBLOX
From Sports to Space, for fashion films, sky is no longer the limit.
BERLIN, GERMANY, December 3, 2024 /EINPresswire.com/ — In a groundbreaking turn of events, the Berlin Fashion Film Festival (BfFF) has shattered records with its latest edition titled ‘Runway Exodus,’ featuring a new President and a diverse jury panel. This year’s festival has attracted a remarkable 1,025 entries from over 80 countries, showcasing the pinnacle of creativity and innovation in fashion filmmaking. The event, held from November 13-15, solidified the festival’s reputation as a global industry leader since its inception in 2012.
### Diverse Showcase of Creativity and Innovation
The festival spotlighted exceptional visual works from renowned brands such as Mugler, Bvlgari, Lancôme, Puma, F1, Coach, Thom Browne, and many more. Noteworthy among the winners was Grammy-nominated Afrobeats Superstar Davido, whose work “Na Money” clinched the award for Best Costume/Styling in the CRAFT category, underscoring the festival’s global reach and cultural significance. With submissions from countries like Brazil, Georgia, the UAE, China, and Japan, independent creators made a lasting impact on the international stage, leaving a mark of excellence across the globe.
### Prestigious Jury Panel
The festival’s jury panel for 2024 comprised a diverse group of professionals from various industries, including fashion, film, advertising, academia, sports, STEM, and hospitality. This eclectic lineup of experts brought a wealth of experience from judging prestigious awards like the Cannes Film Festival’s Cinefondation, Emmys, Newport Beach Film Festival, and many more. The jury members, ranging from technology and digital experts to fashion and beauty mavens, ensured a thorough evaluation of entries across five new overarching categories: Luxury, Lifestyle, Experiential, Craft, and Rising Star.
### Multidimensional Surge of Creativity
Sissi Johnson, the President of the Berlin Fashion Film Festival, encapsulates the essence of the event by stating, “As luxury conglomerates establish film studios in Hollywood, experiment with sports, branded residences, hospitality, gastronomy, and even venture into space – we are witnessing a multidimensional surge of creativity.” ‘Runway Exodus’ signifies fashion’s bold journey beyond traditional boundaries, symbolizing an ongoing narrative of style and beauty where everyone plays a role as both audience and creator.
With the introduction of 30 new categories, the Berlin Fashion Film Festival has embraced and celebrated fashion films as catalysts for a grand evolution, heralding a new era where creativity knows no bounds. For a comprehensive list of this year’s winners, nominees, and more information about the festival, please visit www.berlinfashionfilmfestival.net. Stay tuned for the announcement of the ‘Best Fashion Film of the Year’ on December 16, 2024.
For press inquiries or further details, please contact:
Jürgen
Berlin Fashion Film Festival
press@berlinfashionfilmfestival.net
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