The new iPhone has arrived. Well almost. Apple unveiled four new models on Tuesday September 12 during its Keynote, the event during which the American giant also revealed all the news regarding these devices, as well as the price. Main new feature? The universal charging port called “USB-C”. “USB-C has become the universally accepted standard,” acknowledged Kaiann Drance, a vice president of the California group, during the annual marketing event.

The universal port isn’t the kind of technological innovation Apple likes to promote, but a Brussels law requires electronics makers to equip all new smartphones, tablets and cameras with a USB port. C by the end of 2024. And “now the same cable can charge your Mac (computer), your iPad (tablet), your iPhone and even your second generation AirPods pro (wireless headphones),” added Kaiann Drance . “If your AirPods or your Apple Watch are low on battery, you can charge them directly from your iPhone.”

They also gave many technical details on the new watch, the Apple Watch Series 9, whose battery lasts longer and which is “our first carbon neutral product”, assured Lisa Jackson, vice-president responsible for the Environment within the company. Priced from $400 later this month, it performs tasks faster than previous models and allows the user to answer calls or play music simply by tapping their index finger. against his thumb twice in a row. “This is going to become one of those magical everyday experiences,” promised Jeff Williams, director of operations for the Cupertino company.

Integrating the USB-C port more widely represents a small revolution for Apple’s ecosystem of products and services, which is difficult to integrate with other systems.

Two years ago, when the European text was under discussion, the American group tried to oppose it by arguing that its “Lightning” technology already equipped more than a billion devices around the world and that the new regulation would “stifle innovation” or even “harm consumers.”

“The common charger is common sense, and it is within reach,” European Commissioner Thierry Breton welcomed Tuesday in a statement sent to AFP. The measure is expected to save European consumers €250 million each year.