McLaren recently made an exciting announcement regarding a new partnership with T-Mobile, specifically targeting the United States market. This partnership will kick off at the United States Grand Prix at the Circuit of The Americas this weekend, where McLaren will utilize T-Mobile’s 5G coverage for various purposes related to the race, guests, and fans.
The collaboration between McLaren and T-Mobile will feature T-Mobile branding on the McLaren MCL38s driven by Lando Norris and Oscar Piastri for the remaining US races of F1 2024, including Austin and Las Vegas. This partnership will extend into F1 2025, encompassing races in Miami, Austin, and Las Vegas. Additionally, T-Mobile branding will be visible on other McLaren assets such as garage headsets.
Matt Dennington, McLaren Racing co-chief commercial officer, expressed his excitement about welcoming T-Mobile to the McLaren Racing family. He highlighted the importance of working with partners like T-Mobile to enhance McLaren’s presence and engagement with fans in the United States as the team’s American fan base continues to grow.
The United States Grand Prix holds significance for McLaren as they strive for the F1 2024 title. Currently, McLaren leads the Constructors’ Championship by 41 points over Red Bull. On the Drivers’ side, Lando Norris, who secured a dominant victory in Singapore, is 52 points behind Max Verstappen, the Championship leader from Red Bull. With six grands prix and three sprints remaining, Norris aims to challenge Verstappen for the championship.
As McLaren gears up for the US Grand Prix, this partnership with T-Mobile adds a new dimension to their presence in the United States. The collaboration not only benefits McLaren in terms of branding and visibility but also enhances the overall fan experience at the race. With the support of T-Mobile’s 5G coverage, McLaren aims to make the most of the US Grand Prix weekend and engage with fans in innovative ways.
In conclusion, McLaren’s partnership with T-Mobile for the US Grand Prix underscores the team’s commitment to expanding its reach and connecting with fans on a deeper level. As the F1 season progresses, McLaren’s collaboration with T-Mobile will play a crucial role in shaping the team’s success both on and off the track.