Prototype Denmark Workspace with LEGO Bricks: CEBRA Employee Initiative

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CEBRA Architecture is teaming up with the LEGO Group to construct an Innovation Campus in Billund, Denmark, covering an area of 50,000 square meters. The design of the campus has been influenced by input from LEGO employees who used LEGO bricks to model their ideas for the future workspaces. This unique collaboration highlights creativity as a central theme of the campus, aligning with LEGO’s vision for a dynamic and team-centered environment.

The hands-on design process involved more than 600 designers working closely with CEBRA Architecture over an 18-month consultation period. The result is a workspace that aims to inspire creativity and sustainability, bringing together over 1,700 product marketing, development, and design team employees, including 600 LEGO designers, under one roof. The facility consists of six interconnected modules up to four stories high, featuring play zones, atriums, and green spaces designed to prioritize daylight and encourage innovation.

One of the key highlights of the campus is the world’s largest LEGO element library, which will house around 20,000 unique pieces in 70 colors. This library will serve as a valuable resource for designers to unleash their creativity and drive product development. Additionally, the building is designed to meet LEED Platinum standards, emphasizing energy efficiency, biodiversity, and water conservation through thoughtful geometry, height, and facade design.

Sustainability is a core focus of the Innovation Campus, with FSC-certified timber used in the construction to lower emissions. The campus is set to open its doors in 2027, adding to the LEGO Group’s investment in creating attractive workplaces for its global team. The Innovation Campus follows the opening of the LEGO Campus in 2022 and the upcoming Kornmarken Campus, demonstrating the company’s commitment to providing a world-class collaborative workspace for its employees.

Julia Goldin, CPMO of the LEGO Group, expresses excitement about the Innovation Campus, highlighting its role in fostering creativity, inclusivity, and the free flow of ideas. By involving employees in the design process and emphasizing sustainability, the LEGO Group is creating an inspiring workplace that reflects the modular design of LEGO bricks.

Overall, the collaboration between CEBRA Architecture and the LEGO Group showcases a unique approach to workspace design, blending creativity, sustainability, and employee input to create a truly innovative environment for over 1,700 employees. The Innovation Campus in Billund, Denmark, is poised to be a hub of inspiration and collaboration for the LEGO team, driving forward the company’s commitment to excellence and creativity.

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