Ezgi Barcenas, the global chief sustainability officer of L’Oréal, has a diverse background that has shaped her approach to sustainability initiatives. Growing up in water-stressed Cyprus, she learned early on about the importance of respecting finite resources and circularity. With a background in engineering and a passion for science, Barcenas leads L’Oréal’s sustainability efforts, including the Climate Emergency Fund and the L’Oréal for the Future program.
Barcenas takes a methodical approach to sustainability, considering every aspect of L’Oréal’s operations. From investing in sustainable ingredient production to partnering with start-ups for innovative extraction processes, she leverages the company’s resources and expertise to drive change. For example, L’Oréal’s partnership with Cosmo International Fragrances led to the development of a waterless, slow extraction process that preserves the integrity of fragrances, which has been implemented in recent product launches.
In addition to focusing on product innovation, Barcenas is also interested in influencing consumer behavior. By introducing refillable packaging for perfumes, L’Oréal aims to encourage circular consumption habits among consumers. Barcenas believes that the beauty industry has the power to drive innovation and address consumer challenges in a way that is inclusive and accessible.
Barcenas is drawn to L’Oréal’s ability to make a meaningful impact on consumers’ lives and consumption behaviors. With its resources, reach, and scale, the company can collaborate with a diverse range of partners to tackle sustainability challenges. By asking tough questions and understanding consumer needs, L’Oréal aims to lead the way in sustainability and innovation within the beauty industry.