Barilla, the renowned Italian pasta and sauce brand, has made a groundbreaking investment of nearly €230 million in sustainability and innovation in 2023. This significant investment showcases Barilla’s commitment to improving its products and processes for a more sustainable future.
A substantial portion of this investment, around €45 million, was allocated to research and development. This included the establishment of a state-of-the-art R&D hub in Parma, which will spearhead innovation for the group’s upcoming strategies starting in 2025. This demonstrates Barilla’s dedication to staying ahead of the curve and continuously improving its offerings.
Over the years, Barilla has taken proactive steps to enhance the nutritional profile of its products. Since 2010, the company has reformulated nearly 500 products to reduce fat, sugar, and salt content while increasing fibre. In 2023 alone, Barilla introduced 16 new products focused on improved nutrition, featuring options with reduced sugar, more fibre, and whole grains. This commitment to health and wellness aligns with consumer preferences for healthier food choices.
In addition to focusing on product innovation, Barilla places a strong emphasis on sustainable sourcing practices. The brand sources 67% of its strategic raw materials, including durum wheat, soft wheat, rye, tomato, basil, cocoa, and vegetable oils, responsibly. Through collaborations with over 8,000 companies, Barilla supports sustainable agriculture projects that benefit both the environment and local communities.
Barilla has also made remarkable progress in reducing its environmental footprint. The brand has achieved a 28% decrease in greenhouse gas emissions, a 21% reduction in water consumption per tonne of product, and a 62% decrease in electricity consumption since 2010. These efforts underscore Barilla’s commitment to operating in an environmentally friendly manner.
Furthermore, sustainable packaging is a key focus area for Barilla. In Italy, all of the brand’s packaging is designed for recycling and utilizes materials from responsibly managed forests. This dedication to sustainable packaging reflects Barilla’s holistic approach to sustainability across its operations.
Barilla’s social responsibility initiatives are equally commendable. The brand has donated €3.2 million to charitable causes and provided over 3,200 tonnes of products to those in need. These efforts demonstrate Barilla’s commitment to giving back to the community and supporting vulnerable populations.
The positive impact of Barilla’s sustainability and innovation initiatives is reflected in its financial performance. In 2023, the group’s turnover increased by 4% to €4.8 billion, with a consistent EBITDA margin of 10% and a substantial 23% rise in net profit to €284 million. This growth is a testament to the effectiveness of Barilla’s sustainable business practices.
Overall, Barilla’s €230 million investment in sustainability and innovation signifies a pivotal moment for the brand and the food industry as a whole. By prioritizing sustainability, product innovation, and social responsibility, Barilla is setting a new standard for excellence in the market. As consumers increasingly demand sustainable and nutritious food options, Barilla’s proactive approach positions it as a leader in the industry, driving positive change for the future.
