She started with fitness tips and sports photos on Instagram when advertising there was still in its infancy: Today Louisa Dellert is one of the best-known influencers in Germany and is committed to topics such as politics and sustainability. In the stern podcast “Die Boss” she talks to host Simone Menne about, among other things, how her career has continued to develop.
“It was and is really nice to be recognized, to be invited to speak about important topics. And of course it’s also a very comfortable job when you can advertise and implement on Instagram for which you get money. Me I’d say: That’s money that’s earned quickly. But now I can’t identify with it one hundred percent and would rather be behind the camera,” says Dellert. She has been working in parallel as a moderator and speaker for a long time, and she also writes books. She has now set up her own social media consulting agency and joined her partner’s journalistic production company.
This also has to do with the numerous hateful comments to which successful women in particular are exposed on the Internet. “I’m an emphatic and very emotional person and I just notice that I can’t completely break away from it (…). And that’s just a step for me that I don’t have to experience it every day anymore,” says Dellert in an interview with Menne.
The knowledge of the patriarchal structures behind it helped her in dealing with the hate comments. “To understand that 90 percent of this hate has come from men in recent years. (…) That did something to me. And I understood even better that it’s not up to me as a person, but that which is simply something structural.” In this episode of “Die Boss”, she also tells us how much money Louisa Dellert now gets per Instagram post and why she is not afraid of mixing private and professional life.
In “The Boss – Power is Female” top women talk among themselves: hostess and member of the supervisory board Simone Menne (including Deutsche Post DHL, Henkel) meets female bosses from all areas of society to talk to them about their lives and careers. “Die Boss” appears fortnightly on Wednesdays on stern.de as well as on Audio Now and all common podcast platforms.