Inditex has started the process to implement the new security technology that will make it possible to eliminate hard alarms, whose technology will be installed in its Zara stores in July with the aim of starting test operations in the next autumn-winter collection.
Subsequently, the project will be implemented in all the group’s brands.
This was stated by the CEO of Inditex, Óscar García Maceiras, in the presentation of the company’s results for the first quarter of its 2023-2024 fiscal year (between February 1 and April 30), with profits and record sales.
In his intervention, García Maceiras has emphasized the importance of the customer experience “key of the business model” of the company.
“We are working very closely with our providers to this end and, of course, this project will be rolled out to the rest of our formats in the future,” he said.
Another of the projects in which Inditex is immersed is the Zara Pre-Owned platform, launched at the end of 2022 in the United Kingdom and which will soon be available in the company’s core markets such as France, Germany and Spain.
In fact, Inditex will launch this platform before the end of the year in Spain.
Through this platform, Inditex will continue helping its customers to extend the useful life of their Zara garments through donation, repair or sale between individuals.
Specifically, Inditex landed in the second-hand fashion business with Zara through said platform, which was launched in the United Kingdom on November 3, with the aim of repairing, reselling and donating already used garments.
This new platform is one more action that is part of Inditex’s sustainability approach and its commitment to moving towards a circular economy model, which covers all phases of its activity, from product design to store management, as well as manufacturing, logistics and company offices.
In this way, the group founded by Amancio Ortega offers the opportunity to repair, resell or donate second-hand Zara garments through the ‘Zara Pre-Owned’ platform, available in stores, on the web and on the mobile application.
Specifically, with the repair service, Zara customers will be able to request alterations to any used Zara garment from any season, ranging from replacing buttons and zippers to repairing seams.
The customer can carry out the process entirely ‘online’ or in the Zara store of their choice.
According to the criteria of The Trust Project
