Fall Creek Farm & Nursery has recently appointed Paul Nselel as the new leader of its global commercial organization. Nselel, a member of the blueberry nursery and genetics company’s executive team, will be responsible for spearheading Fall Creek’s commercial strategy. He will report directly to co-CEO Cort Brazelton.
In his new role, Nselel will be overseeing Fall Creek’s efforts in commercialization to ensure that customers worldwide receive value from the company. He will collaborate closely with regional executives in various regions such as the Americas, Europe, the Middle East, Africa, and Asia to cater to Fall Creek’s customer base, which includes blueberry growers and marketing organizations.
Additionally, Fall Creek’s Sekoya business unit will be integrated into Nselel’s commercial organization while still reporting to Fall Creek Co-CEO Oscar Verges. Brazelton expressed his excitement about Nselel taking on this important role, highlighting his extensive experience in agriculture and other sectors.
Nselel, with over 25 years of experience in agriculture, horticulture, and corporate roles, has previously held leadership positions at companies such as Monsanto and AgroFresh Solutions. Most recently, he served as the president and CEO of AgReliant Genetics. Nselel expressed his enthusiasm about joining Fall Creek, emphasizing the company’s commitment to customer success and innovation in the blueberry industry.
As the blueberry industry undergoes significant changes, Nselel’s appointment is seen as crucial to guiding Fall Creek’s commercial operations through this evolution. Brazelton mentioned that Nselel’s experience, intelligence, and values align well with the company’s goals of delivering value to customers and adapting to industry trends.
Nselel also expressed his eagerness to work with the Fall Creek team to support growers globally and drive further growth in the blueberry market. Brazelton stressed the importance of Nselel’s leadership as Fall Creek enters a new phase of growth, highlighting the company’s core values of humility, integrity, passion, and excellence.
Overall, Nselel’s appointment as the new leader of Fall Creek’s global commercial organization signifies the company’s commitment to innovation, customer success, and growth in the evolving blueberry industry. With his wealth of experience and shared values with Fall Creek, Nselel is poised to lead the company towards a future of providing even better blueberries to customers worldwide.
