Revive Revolutionizing Retail: From Trash to Treasure

The fashion industry is facing a major crisis with billions of pounds of returned items ending up in landfills each year. However, New York-based startup (Re)vive is on a mission to change that narrative by helping retailers recycle and sell returned items that would otherwise go to waste.

(Re)vive takes in damaged products from retailers, repairs them, and resells them through various channels. The startup’s innovative software allows employees to quickly process returned items, identify salvageable products, and calculate potential profits for retailers. Refreshed items are returned to stores, while out-of-season goods are sold on third-party platforms like eBay and Poshmark.

Founder and CEO Allison Lee highlighted the increasing demand for sustainable solutions in the retail industry. As pressure mounts on retailers to minimize their environmental impact, (Re)vive offers a simple yet effective way for companies to reduce waste and improve their bottom lines.

Despite facing challenges and pivoting from its original business model, (Re)vive has seen remarkable growth, with revenue increasing nearly 15 times last year. The startup has saved millions in GMV and prevented thousands of garments from ending up in landfills.

With $3.5 million in seed funding and support from investors like Equal Ventures and Hustle Fund, (Re)vive is poised to make a significant impact on the retail industry and sustainability efforts. By transforming returned items from trash to treasure, the startup is paving the way for a more eco-friendly and profitable future for retailers.