Travel media agency Spafax has recently announced the renewal of their partnership with Korean Air, a collaboration that first began back in 2019. The renewed contract officially went into effect on 4th October, marking a continued commitment between the two companies.
Grace Li, Regional Director for APAC at Spafax, expressed her excitement about extending the partnership with Korean Air, emphasizing the support they provide for the airline’s inflight entertainment services. She highlighted the trust that has been established over time and the dedication that Spafax brings to the table.
With the implementation of new tools and technologies, Spafax aims to enhance the entertainment experience for Korean Air passengers. One of the key additions to this renewed partnership is the introduction of the Spafax ONE client platform. This platform offers a comprehensive solution for tracking movie availability, onboard content, and media delivery status, streamlining the process for both companies.
Jean-Marc Thomas, APAC Managing Director at Spafax, underscored the value that Spafax brings to Korean Air in terms of service delivery and innovation. He mentioned that the expansion of teams and enhancement of product offerings were driven by the needs of Korean Air, with a focus on ensuring even greater success in the future.
In addition to content curation, Spafax will be actively involved in supporting Korean Air with promotional content projects, new IFE and marketing campaigns on demand, as well as providing strategic recommendations for the annual curation strategy. This multifaceted approach demonstrates the depth of the partnership and the range of services that Spafax is poised to offer Korean Air.
As the airline industry continues to evolve, partnerships like the one between Spafax and Korean Air play a crucial role in enhancing the overall passenger experience. By leveraging cutting-edge technology and a commitment to innovation, both companies are well-positioned to meet the changing needs of travelers and deliver top-notch entertainment services onboard. The renewed partnership signals a promising future ahead for Korean Air and Spafax, as they work together to elevate the standard of inflight entertainment.
