Rithum, a leading company in the world of third-party commerce, has recently appointed Lou Keyes as its new Chief Executive Officer (CEO). This decision was made in line with the company’s goal of further advancing third-party commerce for global retailers and brands.
Lou Keyes, who previously held the position of Chief Revenue Officer (CRO) at Rithum starting in June, will be taking over from Bryan Dove, the former CEO who had been in the role since 2021. During his time as CRO, Keyes implemented various strategies that contributed to Rithum’s position as a prominent player in the commerce network. In his new role as CEO, he will continue to oversee the company’s go-to-market operations.
With over 30 years of experience in the technology sector, Keyes brings a wealth of knowledge in enhancing client satisfaction, driving transformation, and boosting revenue growth. He has had key roles in both private companies and large corporations, such as Fiserv, Electronic Data Systems (EDS), and Conduent. Notably, during his time at Conduent, Keyes was able to reverse a three-year sales decline and double annual bookings.
The executive chairman of Rithum, Adam Berger, expressed his confidence in Keyes’ leadership abilities and track record, stating, “We’re excited to announce Lou Keyes as the new CEO of Rithum. The board has full confidence in his leadership skills and his track record of fostering growth and scaling businesses.” Berger also mentioned the company’s momentum with new products being adopted by several retailers and their anticipation of continued success under Keyes’ leadership.
Lou Keyes himself shared his excitement about his new role, emphasizing his commitment to leading Rithum into its next phase of growth. He highlighted the potential for disruption in the e-commerce market and his eagerness to unlock new opportunities for the company and its customers. Keyes emphasized the importance of collaboration with customers to drive innovation and competitiveness in the world of third-party commerce.
Keyes’ appointment comes at a crucial time as third-party commerce continues to expand, offering significant benefits to brands and retailers. His expertise in business transformation is expected to play a key role in driving sustainable growth in this sector. Keyes’ focus on building strong client relationships and developing talent aligns with Rithum’s mission to support global retailers and brands through its commerce network.
Looking ahead, Rithum remains focused on utilizing technology to enhance the third-party commerce ecosystem. Keyes’ leadership is anticipated to contribute positively to the company’s objectives, driving innovation and efficiency in collaboration with retail and brand clients. With Keyes at the helm, Rithum is poised to continue its success in the world of third-party commerce, delivering value and driving growth for its customers.
