In many parts of the world, people are paying more attention to the amount of sugar they consume. Different cultures have unique approaches to reducing sugar intake. ADM’s Outside Voice℠ research included 13,900 participants from 15 countries in four regions. The study found that, on average, 83% of consumers are either limiting or avoiding sugars in their diets. However, the specific products that consumers are concerned about vary from region to region.
In North America, 69% of shoppers are checking the sugar content and ingredients of pancake syrup before making a purchase. This level of scrutiny for pancake syrup is not as common in other regions. Non-alcoholic beverages are a top priority for sugar reduction worldwide. Despite this, preferences for sweeteners differ significantly across different markets. For instance, North Americans are interested in milk alternatives, Europeans prioritize the quality of chocolates and pastries, and Latin Americans and Asians focus on snacks and specialized nutrition products.
ADM’s research sheds light on the global trends in sugar reduction and consumer preferences. It highlights the importance of understanding regional differences in order to meet the needs of diverse markets. By using tools like ADM’s Sweet Insights, companies can navigate the complex landscape of sugar reduction and create products that resonate with consumers around the world.
In addition to consumer behavior, the study also emphasizes the role of innovation in developing new products that align with sugar reduction trends. Companies can leverage these insights to create healthier alternatives that appeal to a growing segment of health-conscious consumers. By staying informed about changing preferences and investing in research and development, businesses can stay ahead of the curve and maintain a competitive edge in the market.
Overall, ADM’s research provides valuable insights into the global shift towards sugar reduction and the varying approaches taken by different cultures. It underscores the importance of staying attuned to consumer preferences and adapting products to meet changing demands. By leveraging tools like Sweet Insights, companies can position themselves for success in an evolving market focused on health and wellness.
