Saigon Beer-Alcohol-Beverage Corporation (SABECO) has once again proven its excellence in the brewing industry by winning several prestigious awards at the International Beer Cup 2024 held in Sapporo, Japan. The event, organized by the Japan Craft Beer Association, saw participation from 370 beer producers from 24 countries and territories worldwide, with over 1,420 products competing across various categories.
Among the notable achievements, SABECO’s Bia Saigon Export Premium clinched the gold medal in the American-Style Lager Category, while Bia Saigon Chill secured the silver in the same category. Additionally, Bia 333 was awarded the bronze in the International-Style Light Lager Category, showcasing the company’s commitment to producing high-quality beer products that resonate with consumers globally.
This recent success adds to SABECO’s impressive track record of over 40 international awards since 2019, highlighting the company’s dedication to maintaining superior quality standards. The recognition is attributed to the expertise of Vietnamese brewers who possess a profound understanding of local tastes and preferences, coupled with rigorous training in Germany, top-notch raw materials, and advanced brewing technology.
In previous years, SABECO has been honored with accolades from renowned institutions such as the US Beverage Testing Institute (BTI), the Asian Beer Championship, the International Beer Awards (IBA), the International Beer Cup (IBC), the Australian International Beer Awards, and the Monde Selection Awards. These achievements underscore SABECO’s unwavering commitment to excellence and innovation in the beverage industry.
Moreover, SABECO’s success extends beyond brewing competitions, as evidenced by its triumph at the MMA Smarties Awards Vietnam 2024. The company’s marketing campaigns, including ‘Welcome the Dragon Year – Multiple Prosperity’ and the Dragon Gem augmented reality game, were recognized with silver awards in various categories. The MMA Smarties Awards, hosted by the Mobile Marketing Association (MMA), celebrate brands that leverage technology to engage consumers and enhance brand experiences, showcasing a harmonious blend of creativity and innovation.
By consistently delivering exceptional products and engaging marketing initiatives, SABECO continues to strengthen its brand presence in the market through modern channels that resonate with consumers. The company’s commitment to quality, innovation, and consumer engagement underscores its position as a leading player in the global brewing industry, setting a benchmark for excellence and creativity in the beverage sector.