Ewan Morrice Quality Butchers, with locations in Peterhead, Stuartfield, and Mintlaw, has been named the most beloved butcher in Scotland by winning the Scottish Craft Butchers’ ‘Love Your Local Butcher’ Award.
Ewan Morrice expressed his gratitude for the recognition, emphasizing the importance of customers in their business. He was overwhelmed by the award and credited his team for their hard work. Customers praised the butcher shop for its exceptional service, friendly atmosphere, and going above and beyond for their clients.
One loyal customer, Fiona Wallace, shared her experience of visiting the shop, highlighting Ewan’s dedication, high-quality products, and personalized service. She commended him for his knowledge, creativity, and warm personality that made every visit enjoyable. Fiona particularly mentioned the award-winning pork sausages and unique cuts like lamb with black garlic that her family loved.
Despite battling Motor Neurone Disease (MND) for the past four years, Ewan Morrice remains committed to providing excellent service to his customers. He emphasized the importance of treating customers with kindness and respect, ensuring that each visit leaves them smiling.
The ‘Love Your Local Butcher’ Award, supported by the Scotch Butchers Club, aimed to showcase the special bond between customers and their local butchers. SCB executive manager Gordon King highlighted the significant role that butchers play in people’s lives, noting the genuine affection customers have for these businesses.
Gordon King praised Fiona’s nomination for Ewan Morrice Quality Butchers, recognizing her admiration and affection for the shop. He emphasized that butchers create lasting relationships with their customers, becoming more than just food suppliers. Despite his health challenges, Ewan Morrice continues to prioritize his family, colleagues, and customers, earning admiration from all who know him.