It was a win-win deal that was measured in billions of dollars. Tiger Woods announced Monday on
According to an estimate by Agence France-Presse, based on financial documents, the Nike Golf division has generated, in just over twenty-seven years, more than $10 billion (€9.12 billion). in turnover, peaking at 791 million in 2013.
For his part, the golfer with fifteen major tournament victories received around $500 million from Nike, according to estimates.
A major player in the golf market
Tiger Woods said he was “lucky” to have been able to form this partnership and thanked Philip Knight, co-founder of Nike, and the employees of the brand in his message on the networks. “People will wonder if there will be another chapter,” the golfer tweeted, appearing to refer to a partnership with another sports equipment manufacturer. ” Yes. There will be a new chapter,” he wrote.
Since the mid-1990s, the American brand has relied on Tiger Woods to fill the golf caddies of amateurs, a sport in which it had, until then, been a fixture for more than a decade. Shoes, clothing, bags, clubs and balls, Nike has become a major player in this market.
Regularly injured, the 48-year-old American player has only won one major tournament in the last fifteen years, in 2019, and is currently 883rd in the world rankings. His last contract, signed in 2013 for ten years and $200 million, had expired.