The TF1 group announced on Thursday September 28 that it had acquired full broadcasting rights for the next Women’s Euro football tournament, which will be held in Switzerland in July 2025. The agreement, concluded with UEFA, “includes the rights to linear broadcast [on traditional TV] and streaming, exclusively and in full of the 31 planned matches, specifies the channel in a press release. The men’s Euro 2024 matches will be broadcast unencrypted jointly by M6 and TF1.
“During the 2022 women’s Euro”, then co-broadcast by TF1 and Canal, “the defeat of Les Bleues in the semi-final captivated more than 6 million viewers on TF1” in clear terms, recalls the latter. It was thus “the best performance” for a Women’s Euro match “all channels combined”, underlines the group, reaffirming “its desire to offer free exhibition of the biggest competitions in European and international football”.
With a competition organized in Switzerland, TF1 therefore did not have the same reluctance as for the 2023 World Cup, over which there was a long threat of a black screen until France Télévisions and M6 acquired the rights. with FIFA. Many Western audiovisual broadcasters had in fact considered the price charged by the federation to broadcast this competition organized in Australia and New Zealand to be excessive, due to the very uncertain audience impact given the time difference. This did not prevent the Blue public from being there: the defeat of the French team against Australia in the quarter-final brought together 5.7 million viewers on the morning of August 12 on France 2, for almost 70% audience share.