Dior Makes History with First Scotland Fashion Show in 70 Years
French fashion house Dior is set to make history by hosting a fashion show in Scotland for the first time in 70 years. The brand’s Cruise 2025 line will be unveiled in the stunning gardens of Drummond Castle in Perthshire near Crieff on Monday at 8pm.
The gardens, dating back to 1630, are renowned as “one of Europe’s most important and impressive formal gardens”. The castle has also been featured in the popular Scottish series Outlander. Although not currently open to the public, the castle is expected to welcome visitors starting from June 10.
Italian designer Maria Grazia Chiuri’s innovative creations will be showcased at the event, set in the gardens that have been used in the film Rob Roy and as a stand-in for Versailles in Outlander.
Dior’s previous fashion shows have taken place in various global locations including Mexico City, Seville, Athens, and Marrakech. A spokesperson for Dior expressed, “Dior has chosen the gardens of Drummond Castle, a historic architectural treasure, to reveal the silhouettes dreamed up by Maria Grazia Chiuri.”
For those unable to attend the exclusive event, the entire fashion show will be broadcast live via a YouTube livestream. Stay tuned for this historic moment in the world of fashion.