TikTok has launched a new series called Off the Record, giving fans an exclusive look at the creative process behind the albums of today’s top musicians. The series will feature artists such as Charli XCX, Meghan Trainor, Shakira, Camila Cabello, Peso Pluma, and Bleachers. Each artist will share their journey from inspiration to creation, providing insights into the influences behind their new music.
For example, Charli XCX regularly gives her TikTok followers a glimpse into her day-to-day life and the creation of her music. She recently teased her upcoming album with the lead single Von Dutch, which garnered over 1.2M views. Meghan Trainor, who has over 18.5M followers, released her first album in over 7 years and engaged fans with dance challenges and exclusive content. Bleachers, known for their anthemic pop rock sound, shared clips from their latest album to connect with their 101.4K followers on TikTok.
Shakira has been releasing tracks from her latest album since early 2022, with songs like Acróstico and TQG being featured in millions of creator videos. Camila Cabello, with over 17M followers, uses TikTok to provide behind-the-scenes looks into her music and collaborations. Peso Pluma, known for his regional Mexican music, has amassed over 5.9M followers on TikTok and continues to engage fans with his upcoming album Éxodo.
Off the Record is part of TikTok’s efforts to support artists and deepen the connection between artists and fans. Each video in the series will provide insights into the songwriting process, lyrical inspiration, and personal favorites of the artists. Fans can explore these videos by searching the #OffTheRecord hashtag or visiting the artists’ TikTok pages.
TikTok has become a platform for music discovery and connecting fans with their favorite artists in a more personal way. The platform allows artists to share their creative process and engage with fans through exclusive content and behind-the-scenes looks. With Off the Record, fans can get an inside look into the world of today’s top musicians and the stories behind their music.
