Plan C’s Debut in Menswear: A Subtle Yet Impactful Move
Carolina Castiglioni, the creative director of Plan C, initially hesitated to launch a menswear line as she primarily focused on designing womenswear that reflected her own personality. However, she eventually embraced the idea, recognizing the importance of menswear silhouettes in defining the brand’s aesthetic.
As she showcases the new men’s collection, Castiglioni effortlessly embodies the brand’s signature style, derived from her mother Consuelo Castiglioni’s work at Marni. The collection features sailing-inspired anoraks, shirts, T-shirts, bermudas, crochet knits, shoes, and bags, all crafted in materials and shapes that closely mirror Plan C’s womenswear.
Despite the inclusion of unique touches like pieces printed with Castiglioni’s photographs, the overall collection exudes a sense of practicality and simplicity, resonating with fashion’s understated voices. The focus on fabrications sets Plan C apart, highlighting the brand’s commitment to quality and craftsmanship.
Since its launch in 2018 by Castiglioni, Plan C has maintained a small yet successful presence, with sales reaching €6 million in 2023. The brand’s partnership with Bluebell Group in Japan has established it as a key player in the market, driving the need for a menswear expansion to cater to the growing demand.
The upcoming debut of the menswear line at Pitti Uomo in Florence signifies a new chapter for Plan C, showcasing its ability to evolve while staying true to its roots. With a blend of elegance, functionality, and timeless appeal, Plan C’s foray into menswear is poised to make a quiet yet impactful statement in the fashion world.